Search Marketing and SEO Blog    

As of June 1, 2009, via brainstorms with associates and testing on my own, I believe that these are currently the top 10 reasons why a Website ranks well at Google:

1. In-bound Links from Diverse Topically Related Domains

2. Keyword Usage with Prominence in Page Title

3. In-bound Link Anchor Text (Reputation)

4. Social Media / Blog Presence

5. In-bound Links from Topical Authorities (Your Industries: Directories, Forums, and High PR Pages)

6. Content Optimization and Theming

7. Age and History of Domain and Traffic Data

8. Growth and Freshness

9. Clean Code

10. Vertical Search Presence (News, Groups, Video, Local/Mobile, etc.)

I have heard of SEO Elite but never used it. Recently I saw some of my competitors were linking to this product. So, I decided I may want to finally have a look at it. When I got to the sales page for this product I noticed the hype at the very beginning of the page with claims that if you buy this software and use it you can get to #1 in Google for your phrases within a week, a claim I find to be absurd as I know better! That is not how Google works organically, so Read the rest of this entry »

Hot diggity! I now have the ability to match a phrase to a URL, run analytics based upon principles of “LSI” (Latent Semantic Indexing) as it relates to the bigger picture, NLP (Natural Language Processing) and provide a prioritized list of immediately usable “theme words” from pure Google data. Document theming with LSI type data is totally White Hat SEO and does not violate the letter nor the spirit of the webmaster and SEO guidelines of Google. In fact correct theming improves content relevancy and even AdWords quality scores! This new SEO strategy is based upon forensic study of white papers which have been incorporated into her algorithm  and Googles patents. Coupled with an uncanny level of insight into algorithmic operations and the spirit of White Hat marketing. Your competitors do not have this ability at this time which means that there is a HUGE opportunity for those who get started with true latent semantic theming. Read the rest of this entry »

I’d like to share some of my ideas regarding finding a real SEO expert to work with.

Some questions you might ask are:

1. Can I talk with the person who will be doing my optimization and marketing work? (you don’t really want to talk to a sales rep or even the manager as much as seeing if you can communicate well with the person executing your work and do they themselves have a deep understanding of SEO or are they just an employee who has their fingers crossed on the other side of the phone. Don’t be sold by a hotshot and then delivered to some newbie account manager. You don’t want to be part of a learning curve) Read the rest of this entry »

I was born and raised in Las Vegas, Nevada. I do enjoy getting back for visits! This is my fifth year going home for the purpose of attending the Webmaster World event. The last four years, I went to the Conference and they have always been good but what I brought home last year was a little shy of what I needed to justify the investment. I’ve been practicing SEO for 9 years now and I find that what is being taught as “advanced” at Webmaster World, Search Engine Strategies (SES) and at the Search Marketing Expo (SMX), is things that I’ve been doing for 5+ years already. Don’t get me wrong, all three are excellent conferences, top-notch and world class, in fact, but more for the marketers who are newer at SEO and SEM. Read the rest of this entry »

I care greatly about the future of our world and our nation, in that order. The out come of this years election (selection? Remember Florida, then Ohio, then remember the Alamo!) will determine a lot about the future of both. I am non partisan, belonging to no “party.” Last week I watched the Democratic extravaganza in Denver. Now it is the Republicans turn… Read the rest of this entry »

Wow, I had a great summer. Most of it with my son. I wonder if he’ll become an SEO Expert too? We went camping in Wyoming in July. And we made it to the Dreamtime Festival weekend in Paonia. That was a lot of fun. Then we went to Water World in Denver. Boy do they need help with their Website and SEO, for sure. Now summer is winding down and I’ve got my keyboard tippity tapping away again.

Enjoy the rest of yours!

Dateline: June 9, 2008 Seattle, Washington.

This year I returned, as I said I would in last years review, to the SMX Advanced Conference in Seattle.

Getting to Denver was a nightmare. I missed my flight (not by my tardiness) but South West Air helped me catch the next one.

I got into Seattle about 7:30 pm. Rented a Hummer for $31/day and drove to my hotel. OI missed the MSN reception party by 15 minutes so I went back to room and did some work… till 2 am (stupid me!).

These are the sessions I attended:

Day One SMX Advanced Read the rest of this entry »