I decided not to drive to Denver until the morning of the Search Engine Workshops. I set my alarm for 4 am. The problem is that I could not get to sleep until 2:30 am. So I am sleep deprived as I arrived and realized what a messed up downtown structure Denver suffers from. I was forced to take FIVE right hand turns to get to the Adams Mark (maybe that should be Adams unMarked). I’ve heard of “two wrongs don’t make a right but three lefts do.” But what the heck is five rights? Confusion and sloppy metropolitan engineering. Anyway, I made it and strolled into the workshops about a half hour after they started.
Day one started with a great Refresher on the Optimization Process then John Alexander rocked out an awesome session about using Wordtracker for Advanced Keyword Research with erudite and detailed instruction on KEI, discovering behavioral trends, working with root words, lateral and topical thinking, and the session concluded with some individual, hands on research practice.
Robin Nobles gave the next presentation revealing excellent and valuable Tips for Writing Effective Sales Copy.
This session was filled with gems of the kind that only Robin could deliver.
After Lunch there was a real good Site Clinic reviewing and critiquing attendees sites, and some of their clients sites (situations). I love site clinics wherever I can find them!
The day concluded with Dave Berry’s presentation about the Benefits of using CSS with cool examples and finally a group wide exchange of some great web stories and marketing secrets.
I’m looking forward to tomorrow!