Reputation Outranks Optimization
Wednesday, April 25th, 2007Winter, 2005, the massive Jagger update is happening at Google and here comes the Big Daddy database too. It was a big 3 months. A lot of spam got cleaned up. And something became apparent, Google had decided that a businesses “reputation,” that is, “what others say about a business” should carry more weight than what a Webmaster, designer or SEO can do or say on the page. In other words, (more…)