Among those of us who have done SEO right, and white, for the past ten years, or more, and the newer SEO’s who have paid their dues and commit to excellence in learning and the execution of SEO, we admit that true blue SEO work is getting more and more difficult. We are simultaneously attacked; from the front by the search engines themselves, who it looks like, harbors vehemency towards us organic position influencer’s, and privately wish for the demise of the industry; and from behind, by ever increasing droves of wysiwyg operators who wannabe overnight search marketing stars (even if only in their own minds) and who, of course, also want to be good ‘ol American capitalists.
These droves of independent, so-called “SEO’s,” are trampling the industry’s credibility with frivolous, kindergarten claims of collegiate SEO knowledge, which are not in accord with their real abilities, and who are thereby devaluing and commodifying the real, dignified and important craft/service of SEO in the public eye. Every week new prospects tell me nightmare stories involving their previous “SEO firm/company/consultant etc.!” How many of these stories would it take to make a decent sellable e-book?
So what can we take home from this matter? Easy, If you are actually a good SEO and you see things like search dynasties and wannabe optimizers eroding at your SEO livelihood, then find another Web industry niche to perfect and sell, then package it up and bundle your SEO acumen as a value add to hiring you. If you haven’t made it rich with SEO by now, then by SEO alone, you probably never will. SEO related searches will continue to increase while SEO profits will continue to disperse. The real future of Internet marketing riches lies in other search marketing niches, not in search engine optimization practices.
Today, SEO isn’t what it was yesterday. In fact the reality of SEO is so fast changing, that it’s history has become a moving target.
I also posted this Nov 27 07 here: http://scobleizer.com/2007/02/08/the-search-engine-guru-schools-calacanis/ but since I wrote it, i decided to put it on my blog also.