Search Marketing and SEO Blog    

I’d like to share some of my ideas regarding finding a real SEO expert to work with.

Some questions you might ask are:

1. Can I talk with the person who will be doing my optimization and marketing work? (you don’t really want to talk to a sales rep or even the manager as much as seeing if you can communicate well with the person executing your work and do they themselves have a deep understanding of SEO or are they just an employee who has their fingers crossed on the other side of the phone. Don’t be sold by a hotshot and then delivered to some newbie account manager. You don’t want to be part of a learning curve) (more…)

For some reason I Googled “search engine expert”

I had thought that it looked impressive to be on the top of search for the phrase “search engine expert.” But when I Googled the phrase, I was somewhat surprised. I found (more…)

Oh what an important task!

What is the best way to see who’s linking to you (or your competitors)? It seems like ages ago now, but you used to be able to check your popularity by using the command line search in Google, link:www.domain.com and see who was linking to you, but in a link-driven Web, on a link-driven search engine, Google decided this info was to valuable to search marketers and they (more…)

If you have good content, which is helpful to your site visitors, then it is certainly good for you to grow your content. More often than not you can chart the success of a business online and see parallels with the growth of the content on their Web site that is indexed by the search engines. It makes sense also because (more…)

You may have heard of “indicator species?” Like green tree frogs, for example, which indicate the health of an eco-system?

There are some searches you can do on the Web which will help you indicate the health of your search marketing efforts.

Usually, from the get go, when someone contacts me to help them, there are some things I want to know about the domain as soon as is possible. (more…)

This is important! More and more, prospects are coming to me and I find real quick that a crisis percentage of their pages have moved into Google’s supplemental index.

The way to find out if any of your pages are in the Google supplemental (low value) index is like this:

Go to Google.com

Search Google for site:www.yourdomain.com

Start looking to see where they begin. You will know because the bottom row of data also says: “supplemental.” If you have more than 20% of your pages listed in the supplemental index then you should take action. These pages are usually stale and often share or duplicate content. If you do not know what action to take you can call me, or find an SEO expert near you to consult with.

But you should certainly at least see if you have a problem yet.

The SEO Toolbar that RankQuest developed is awesome. It has a whole slew of nifty applications all bundled into a nice neat package. Before I had to use several different pieces of software, some that I purchased to do my daily SEO Expert analysis thingys but now I can tackle a few of those dozens of important tasks from one place, my browser. (more…)

It is very important not to try and guess what words to use when optimizing your content for search marketing. Don’t use keywords based on your hunch. Rather use professional tools to get the facts! (more…)

Any “SEO” worth their weight in salt would agree that if you want to optimize a document for the Web, the process begins with Keyword Research; otherwise, (more…)