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Archive for the 'Search Engine Marketing' Category

Checking Link Popularity

Wednesday, June 20th, 2007

Oh what an important task!

What is the best way to see who’s linking to you (or your competitors)? It seems like ages ago now, but you used to be able to check your popularity by using the command line search in Google, link:www.domain.com and see who was linking to you, but in a link-driven Web, on a link-driven search engine, Google decided this info was to valuable to search marketers and they (more…)

Checking Page Saturation

Monday, May 14th, 2007

If you have good content, which is helpful to your site visitors, then it is certainly good for you to grow your content. More often than not you can chart the success of a business online and see parallels with the growth of the content on their Web site that is indexed by the search engines. It makes sense also because (more…)

Reputation Outranks Optimization

Wednesday, April 25th, 2007

Winter, 2005, the massive Jagger update is happening at Google and here comes the Big Daddy database too. It was a big 3 months. A lot of spam got cleaned up. And something became apparent, Google had decided that a businesses “reputation,” that is, “what others say about a business” should carry more weight than what a Webmaster, designer or SEO can do or say on the page. In other words, (more…)

Buddha on Search Marketing

Thursday, March 15th, 2007

During the 6th century b.c. the prophet and founder of Buddhism, Siddhartha Gautama, appeared in northwestern India teaching principles of enlightenment; specifically through meditation techniques and by knowing the Four-fold Noble truth and by practicing the Eight-fold Noble Path in life. One of those noble paths is called “right intent.”

On the path to enlightened search marketing it is imperative that one has the right intent. (more…)

Killing Five Birds with one Blog Post

Friday, February 16th, 2007

Hey, this blogging stuff is kinda fun! I even started a category called “Rant.” And no one complained when I posted to it. How wonderful! It’s like having a pet turtle or a goldfish or a… hmmm.

Today, while I was in a consultation with Lauryn at Jackson Hole Central Reservations, the folks who run the Jackson Hole Blog, we were talking about blogging and I thought, (more…)