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Expert SEO Search Marketing and Social Media Strategist

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Is Search Marketing or Social Media Best for You?

Posted on: May 30, 2011 1 Comment

In November of 2010, I heard another marketer say, “It is no longer a question of whether you should be on Facebook, but rather, if it is necessary to have a Website any more.”

While I agree that 90+% of businesses would be wise to also be on Facebook, I disagree that it is not necessary to have a Website anymore. Your Website is your “commercial “branch office to the world.”  It is essential and critical for your business, as your Website contains your sales copy, domain, forms, shopping cart, credentials, testimonials and databases. People expect to buy from a Website. Without a Website it would be kind of like not having a sales desk in your brick and mortar store. Online, a business is expected to have a nice Website with good design and usability, fast loads and an easy to follow content navigation scheme. This is where you’ll make sales. And let’s not forget Search, which isn’t dead yet. If you want to be found in Google and Bing, you greatly increase the probabilities by having a Website. Your Website should be optimized also. You develop your site and content for the user but you need to optimize it so you can put your best foot forward for the search engines. You also need to promote your Website by gaining links and mentions of your domain and business name online in blogs, forums, other sites, reviews and key directories.

Once your site is solid, you’re ready to add social media marketing, like starting a blog, Twitter, Facebook and making videos for You Tube. These social arenas are best used for additional discovery, branding, announcements, potentially buzzworthy and viral content and community building, as well as for other “non-commercial” aspects of growing your business. People who find you in search have their buying defenses up as they are likely comparison shopping and browsing. People who discover your brand via social media probably did so because you gave them something helpful or useful or informative for free, without asking them to buy from you, or because a mutual friend re-tweeted or shared your content with others. When these social friends and followers then discover your Website, they enter with their buying defenses down, as you have already gained some of their trust via a social introduction on line. With good social added to good Website optimization, your conversions and sales should improve also.

So, yes, do have a solid Website to facilitate your sales online, find a search engine optimization expert, to do your research and content optimization, start blogging (I’ve always recommended WordPress) and get busy on some key social media sites so you can build trust and establish your expertise and authority online. Find a social media marketing expert to help you set up and maintain your Facebook advertising and to coach you on social marketing strategies and best practices.

Search marketing has it’s place. You want to be found when people search for your business or related phrases and a solid, problem free, optimized Website is definitely your best option. You want to be present and findable in social media also and in an engaging way that is not “commercial” in nature. With this type of plan in motion, you will succeed sooner.

Robert

Filed Under: Rant Tagged With: facebook marketing, internet marketing, Search Engine Optimization, search marketing, seo, social media marketing

The Scoop!

Posted on: April 1, 2011 Leave a Comment

April Fools!

I gotcha.

While I have your attention, may I wish you a happy April?

Cheers,

Robert

Filed Under: Rant

An SEO Summer

Posted on: August 22, 2008 Leave a Comment

Wow, I had a great summer. Most of it with my son. I wonder if he’ll become an SEO Expert too? We went camping in Wyoming in July. And we made it to the Dreamtime Festival weekend in Paonia. That was a lot of fun. Then we went to Water World in Denver. Boy do they need help with their Website and SEO, for sure. Now summer is winding down and I’ve got my keyboard tippity tapping away again.

Enjoy the rest of yours!

Filed Under: Rant

Top 10 Search Engine Experts

Posted on: May 14, 2008 3 Comments

For some reason I Googled “search engine expert”

I had thought that it looked impressive to be on the top of search for the phrase “search engine expert.” But when I Googled the phrase, I was somewhat surprised. I found [Read more…]

Filed Under: Rant, Research, Reviews

Beware of SEO Scams

Posted on: March 23, 2008 Leave a Comment

Last week I was contacted by a business owner who was looking for SEO expert advice and maybe some search engine marketing also. I was shocked at what she told me. She had found me on page one of the search results for her query and for some reason she skipped over me and visited other sites that were on page one (for a coveted SEO phrase). She said that all three of the “SEO firms” she contacted [Read more…]

Filed Under: Rant, Search Engine Optimization

Google Measuring RSS Subscriptions

Posted on: February 5, 2008 1 Comment

Google Webmaster Tools , under Statistics:Subscriber Stats, now shows how many subscribers to your feed they are aware of via data from Orkut and Google Reader and Gmail.

I can’t help but assume that this data will be incorporated into an algorithm update, one that is designed to [Read more…]

Filed Under: Blogging, Rant

The Future of SEO?

Posted on: November 27, 2007 1 Comment

Among those of us who have done SEO right, and white, for the past ten years, or more, and the newer SEO’s who have paid their dues and commit to excellence in learning and the execution of SEO, we admit that true blue SEO work is getting more and more difficult. [Read more…]

Filed Under: Rant, Search Engine Optimization

Bye Bye Google Supplemental Results

Posted on: November 17, 2007 Leave a Comment

If! this post were announcing that Google had decided to do away with thier supplemental results index entirely, I might be smiling. But it is with a frown that I write this post.

I don’t make it a habit to criticize search engines but sometimes I just got to rant or I’ll bust. You know what I mean.

Unfortunately, Google has recently decided to kick the entire SEO community square in the groin, by disabling the [Read more…]

Filed Under: Rant, Search Engine Optimization

Just For the Sake of Blogging

Posted on: August 7, 2007 Leave a Comment

Wow, things are busy in this SEO and Search Marketing industry. Summer is winding down. My son will be back in school soon. I am moved into my new office and poised for something really big! Anyways, I do have a lot to blog about and just so little time to blog. So here is a post just for the sake of blogging!

R

Filed Under: Rant

Blog-jacked!

Posted on: June 19, 2007 1 Comment

Sorry Friends, that I stopped blogging. A couple months ago I discovered that some clown was auto-scraping my blog posts and aggregating them over to his blog, which was monetized with Google Adwords. His blog was ranking for keywords in my posts, while my original content was all going to the supplemental index. Big Bummer. [Read more…]

Filed Under: Blogging, Rant

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