Today, due to personalized search and instant search, rankings and positions are less predictable and important than they traditionally have been. Getting a lot of traffic to your site and improving the conversions from visitors, with a consistent, measurable return on investment is at the core of why you are operating a business online today.
Does your Web site convert? With conversion marketing, I study your analytics and statistical information from your log files or statistics program(s), and synthesize the data into usable information and strategy, Which ultimately helps your visitors find what they are looking for on your site and guiding them to take the actions you want them to while they are at your site. These actions may vary. Maybe you want them to purchase your product or service. Maybe you want them to sign up for your newsletter or to fill out a poll. Most Web sites convert at less than 2%. Some very successful sites convert as high as 60%. Professional Web analytics can be very expensive. I can help you learn to do this “in house” or offer you these services, helping you to shore up traffic leakage and improving your conversion myself. If you are not hiding anything in your current marketing efforts then I suggest using Google Analytics which is a rebrand the excellent Urchin product.
ROI (Return On Investment)
If you are using paid advertising to promote your Web site such as PPC (pay per click) or banner ads, then you are, or should be concerned with what your Return On Investment is. How much are your paid campaigns costing you? Are the profits worth the cost? Are you throwing money away at Facebook advertising or is you return acceptable? You can see that this information is very valuable. With a few simple, yet proven effective methods, I can help you measure and improve your ad spends and ROI. Ready to talk?
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