Conversion and ROI

Getting your site to convert and give a consistant, measurable return on investment is at the core of why you are operating a business online.

Does your Web site Convert? Web site conversion is about taking analytics and statistical information from your log files or statistics program and using that information to help your visitors find what they are looking for on your site and guiding them to take the actions you want them to while at your site. These actions may vary. Maybe you want them to purchase your products or services. Maybe you want them to sign up for your newsletter or to fill out a poll. Most Web sites convert at less than 2%. Some very succesful sites convert as high as 60%. Professonal Web analytics can be very expensive. I can help you learn to do this "in house" or offer you these services, helping you to shore up traffic leakage and improving your conversion myself. If you are not hiding anything in your current marketing efforts then I sugggest using Google Analytics which is a rebrand the excellent Urchin product

ROI (Return On Investment)

If you are using paid advertising to promote your Web site such as PPC (pay per click) or Banner ads, then you are, or should be concerned with what your Return On Investment is. How much are your paid campaigns costing you? Are the profits worth the cost? You can see that this information is very valuable. With a few simple, yet proven effective methods, I can help you measure and improve your ad spends and ROI. Ready to talk?