AdWords

Google's pay-per-click system of advertising. Adwords appear at the top and to the right of organic listings on the search results pages of Google and her partner sites. Adwords allows business owners to generate more traffic to their Web site and they only pay when targeted traffic clicks on their ad. It allows an ad to be matched with prospective customers at the exact time they are shopping for products and services, and makes it easier for the seller to control costs. Adwords allows sellers to create their own ads, with select keywords to attract a target audience. Various tools available can help identify why an ad is ineffective, and ensuring that it is visible and accessible to visitors. Adwords are also use in Google's Adsense program which provides online entrepreneurs an easy way to monetize their Web sites by displaying other businesses Adwords on their Web pages.

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