Basically, Internet marketing is using the Internet to promote, advertise or sell your products and services.
I learned many years ago that all of the most successful Web sites have one thing in common. That is, they all address five specific areas of Internet marketing.
- Getting people to your site.
- Getting people to stay at your site.
- Getting people to come back to your site.
- Getting people to make a transaction at your site.
- Getting people to make repeated transactions from your site.
Many of my clients find that optimization with a little selective link building is all it takes to fix their visibility problems. Great!
More often though, you are in a competitive arena and will want services like I offer on an ongoing basis or at least for 6 months and maybe beyond. The Internet is growing exponentially. All of you’re competitors are getting online or getting left behind. It is good advice to find a good SEO and stick with them and work on developing and growing your site and implementing specific solutions that address each of the five areas. It takes time to do the work and for it to settle and season, for best results.
Below you will find a sort of mini Glossary of some of the Web site promotion services available to you as a client of Mr. Web Guru. These descriptions are general. Tactical details are shared freely with clients.
SEO – According to Webopedia the definition of “SEO” is:
…Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine . The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Search Engine Optimization – A fine tuned configuration of the site for optimal search engine performance.
Indexing – The process of submitting pages for registration in search engines and Internet directories.
Keyword Research – Identification of the keywords and phrases, relevant to your business, that the public is actually searching for. Attaining a #1 position for something no one is searching for is tantamount to being #10,000 for what they are actually looking for.
Meta-tag Authoring – The meta-tags are used to describe the contents of a web site or web page. Proper meta-tagging is important.
Consulting – Time invested with SEO consultant in the careful planning of methods for successful marketing of a Web site.
Competition Research – Identification of what is and is not working for your competitors Web sites.
News Groups – An Internet forum. An on-line discussion group. On the Internet, there are literally thousands of newsgroups covering every conceivable interest. The proper use of news groups will help your site get lots of targeted traffic.
PPI / PFI – Pay per inclusion / pay for inclusion. All the major search engines except Google offer expedited visibility and frequent database refreshes for an annual or one time inclusion fee.
PPC – Pay per click allows you to bid and compete for top paid advertisement spots that are triggered by related keyword searches.
Use Net – A worldwide bulletin board system. The usenet contains more than 14,000 forums. When used properly usenet can generate fast targeted traffic for a Web site. Usenet covers every imaginable interest group and are used daily by millions of people around the world.
E-mail Marketing – Advertising your product on the Internet through the use of E-mail.
Press Releases – Used both online and offline to announce site launches, specials and useful information related to your online business. Carefully drafted press releases can be gold mines when they are published.
Signature files – A line of text or html, that can be attached to an electronically transmitted message that uniquely identifies the sender. Sigfiles, when properly drafted, can boost a Web sites traffic.
Mailing Lists – Electronic mailing lists that are focused on your particular subject are a quick and easy way to distribute information to a large number of people.
Link Popularity – Link Building more than any other factor will have a positive effect on your search engine positioning and prove to be lasting points of entry to your site.
Awards – Awards, such as cool sites, sites of the day, hot sites and pick of the week sites can mean a huge increase in the number of visits to your site.
Meta Indexing – Lists of Internet resources pertaining to a specific subject category.
Associates and Affiliates – partner up with e-commerce sites and you could generate another type of income from your site, namely referral commissions. You can also commission other sites to sell your products and services. I’ll show you the easy way.
Cyber Malls – Internet shopping centers with online “stores”.
E-Commerce – Conducting business on-line. This includes, for example, buying and selling products with digital cash and via Electronic Data Interchange (EDI).
Banner Advertising – Graphic advertisements on other sites which link to your URL.
Repeat Traffic Building – The implementation of interactive reasons for your web site visitors to return. Do you buy on your first visit?
Accessibility – Ensuring that web documents are access able to all users, including people with vision or physical disabilities.
Web Rings – Web sites with a similar theme linked together in a circle.
Offline promotion – Getting your URL into the line of site of your target audience in every day life.
E-zines – submission of useful information from your business to electronic magazines.
Web Analysis – Implementation and analyzation of counters, log files and statistical tracking devices is an important services.
Web Metrics – Measuring conversion and ROI (return on investment) and using data to refine campaigns
In truth, The list of Internet marketing services I will provide you with goes on and on and on, like the eveready bunny. I have a treasure chest of knowledge, intensive training and cutting edge tools to get the job done right, the first time! If you hire me you will have remarkable results, guaranteed!