In the arena of Internet marketing is the skillful art of Search Engine Optimization, also known as SEO.
SEO is a procedure of placing researched keywords, that have a known searching audience, into various places on a Web page which are known to be given weight by the ranking systems and algorithms of Major Search Engines like Alta Vista, AOL Search, Ask Jeeves, Excite, Google, Inktomi, Lycos, MSN, Teoma and Yahoo. A properly optimized Web site can go from search invisibility and zero rankings to top spots in these search engines, especially if optimization is combined with known off page ranking factors.
Search Engine Optimization is my SPECIALTY.
All of my clients enjoy greatly improved positions in the major search engines for competitive keywords. The free, organic positions available through natural search marketing are the most coveted spots on these algorithmic search engines.
I believe true SEO is the most valuable investment for a Web site that is available and it should be the foundation of any true search engine marketing campaign. Once you see what positions your site can achieve through SEO and a few tests and refinements, you can round out your campaign with a very calculated paid inclusion (PPI) and minimal, targeted pay per click (PPC) plan. PPI and PPC should complement SEO. The results are usually many first page positions with multiples of highly targeted traffic finding your branch office online.
Search Engine Optimization is the backbone of each of my campaigns. High organic listings receive much more traffic then do the paid ads and the conversions after click are just as high, if not higher.
I am certified 2002 in Search Engine Marketing Skills and certified 2003 and 2004 in Advanced Search Engine Marketing Strategies. Also, Mr. Web Guru is listed in the 2004 MarketingSherpa Guide as one of the top 120 SEO firms in the World. I have invested and continue to regularly invest thousands of dollars into SEO and SEM training and tools and I belong to many of the top rated SEO forums and circles.
It is estimated that less than two percent of the commercial Web sites on the Internet have had any optimization for search engines. Those who act now, with decisiveness and confidence will lead their competition for the rest of this decade, while their competitors catch on and try to catch up.
Furthermore, I am aware of all of the major search engines Webmaster and marketing guidelines and all of my marketing strategies and techniques are compliant with these guidelines. A top priority for me is that none of my clients be penalized by a search engine because of anything I’ve done for them. All the while, many companies are shocked to find that they can’t be found anywhere in major SE’s for their most competitive keywords and even that their domain has been banned by search engines because they went with a firm, who claimed to be an SEO company, but in reality just use cheap tricks to get temporary results and eventually get their clients penalized or banned because their techniques are considered to be “spam marketing” by the search sites. Spam free, guideline compliant marketing is at the top of my list, to make sure my clients are protected. Mr. Web Guru is a “White Hat SEO.” I also know the gray and black hat techniques but I do not use them in professional SEO promotions. Better safe than sorry. I can consult with you about Black Hat but I only use White Hat in my practice.
I would enjoy looking at your site with my trained SEO eyeballs and possible help you with your unique search marketing needs.
Give me a call, I’ll give you a free 10 minute Web site evaluation!