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Invest some of your time learning. There are great SEO and SEM Forums and discussions like the ones at Web Master World."
Word Tracker - The keyword research tool for serious SEO and SEM practitioners.
Internet Business Promoter (IBP) Great software for Internet Marketers. A real multitasker!
SEOmoz $800/year membership is a little steep for a small fry like me, but there are some of the best SEO tools and marketing white papers on the Web here.
TNT Guide - This is the "Totally Non Technical Guide" To SEO and SEM. A great read if you plan on trying it yourself or if you want to make sure your SEO work isn't missing anything important.
Rank Quest Toolbar - If you are doing it yourself, this seo toolbar has lot of goodies. Great job RQ!
SUPER SECRET SEO Tool! Sorry but I can not tell you what tool goes here or I would have to kill you to protect the secret. But I use it to help my clients do a lot better and it is something none of your competitors know about yet!
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